Backups for Microsoft 365 Expands Rewind’s Portfolio


Rewind, a backup services company focused on protecting SaaS business applications, is expanding into protecting large organizations with backups for Microsoft 365 services.

Rewind’s new backups for Microsoft 365 focus on protecting certain workloads for five Microsoft 365 applications: Exchange Online, SharePoint user sites, OneDrive for Business, Office 365 Groups, and Microsoft Teams.

Office 365 is included in Microsoft 365 subscription purchases.

Vinny Choinski, senior analyst at Enterprise Strategy Group (ESG), a division of TechTarget, said many organizations depend strictly on a SaaS provider like Microsoft for backup services and protection despite explicit warnings – sometimes from from the providers themselves – that such services do not include backups.

You may be a mid-market player, but [these applications are] business critical for you. You want to make sure that you are protecting your data.

Vinny ChoinskiSenior Analyst, Corporate Strategy Group

Indeed, according to Microsoft own service contract, users should back up their data with third-party applications and services to minimize loss in the event of an outage or disruption.

“[Rewind] probably realizes that most organizations, when they reach a certain level of maturity, are using Microsoft 365, “Choinski said.” You could be a middle market player corn [these applications are] essential for your business. You want to make sure that you are protecting your data. “

Backups for Microsoft 365 are now generally available and can be added to existing Rewind customer accounts. Like other Microsoft 365 backup services, subscriptions are billed per user, with Rewind’s basic subscription costing $ 4.16 per month, billed annually.

Other features of the service include up to six daily backup snapshots, unlimited data storage and retention, and granular data restores, as well as specific target backups per application.

Switch to corporate protection

The Rewind service is the result of a technology partnership with cloud management software company SkyKick, which specializes in Microsoft 365 backup services and sells through channel partners.

The new service expands Rewind’s portfolio, Choinski said. The SkyKick partnership allows Rewind to grow its catalog without diluting its focus on backup services for other, smaller applications.

“A lot of big data protection players in the market have pretty mature offerings,” he said. “[A partnership is] the fastest way to get all the features they need to integrate their wallet. “

Rewind specializes in backing up business applications that only offer disaster-level backup media, requiring enterprise-wide restores rather than individual user accounts, primarily applications supporting small and medium organizations.

Other applications currently supported by Rewind for backup services include Trello, Intuit QuickBooks, GitHub, and BigCommerce. Rewind also sells a data copy service, called Rewind Copy, for Shopify, BigCommerce, and Intuit QuickBooks.

Choinski said a 2021 ESG survey found that 35% of respondents relied on the original SaaS provider for backups rather than looking for third-party services. Yet 33% of respondents said they lost data residing in the cloud, an increase from 18% saying they had lost data residing in the cloud in 2020.

“We see a big SaaS [backup] log out again, “he said.”[But] we are starting to see a change in market awareness. “

As more organizations realize how vulnerable SaaS data and cloud workloads are, the more likely they will begin to look for mature backup platforms, Choinski said. Such tools can support not only basic SaaS technology, but also ancillary applications needed by users.

Future assistance

Rewind, founded in 2015 and based in Ottawa, Ontario, completed a $ 65 million Series B round of funding in September, after a $ 15 million Series A in January.

Rewind co-founder and CEO Mike Potter said this year’s funding allowed the company to add services like Trello and formalize the SkyKick partnership for Microsoft 365.

“This partnership has allowed us to accelerate this timeline,” he said. “Partnering up where we can is the best way to focus on what we do best, which is backing up the rest of the cloud. “

Potter said the company, which has around 130 employees, will focus its in-house development efforts on smaller-scale SaaS applications while seeking new partnerships to cover other large SaaS platforms such as Google Workspace or the many Salesforce products.

Companies that focus on protecting core SaaS applications include long-standing brands like Veeam, Druva, Commvault, and Rubrik.

“We are talking to these market leaders,” he said. “If people focus on [those SaaS platforms], we will focus on the others. “

Rewind’s future SaaS targets include Jira, HubSpot, and Zendesk, among others.

Tim McCarthy is a journalist living on the North Massachusetts Coast. It covers cloud and data storage news.


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